DAKOTA WILLINK

                                             Executive Coordinator                                  

                                  Cheryl Maddox is a Virtual

                                  Assistant to six different authors.

                                  She loves books and loves to read. Her love for reading is what brought her to working for authors full time. After a chance message sent to one of her favorite authors, Cheryl and the author began building a relationship. It was just friendly at first, but it eventually evolved into working as the author's assistant. 

As Cheryl’s responsibilities increased, she discovered more and more about the author world. During that time, Cheryl gained connections to many other authors and PA’s. What originated as a hobby started to evolve into something more. She began having other authors contact her about what she could do to help them. It continued to snowball, pushing her to learn more about the amazing world that she had come to love so much.

Eventually, Cheryl realized that she wanted to make her PA work more than a hobby. She had already taken on multiple authors, and felt it was time for her to make her work official. She created a website, and everything continued to move forward. Today, Cheryl absolutely loves working with her many talented authors. The joy she feels when watching an author get excited over a new success is overwhelming. She’s amazingly gratified to know that she helped her authors take that next step!

ABOUT CHERYL MADDOX

​Executive Coordinator 


Cheryl Maddox is a Virtual Assistant to six different authors. She loves books and loves to read. Her love for reading is what brought her to working for authors full time. After a chance message sent to one of her favorite authors, Cheryl and the author began building a relationship. It was just friendly at first, but it eventually evolved into working as the author's assistant. 

As Cheryl’s responsibilities increased, she discovered more and more about the author world. During that time, Cheryl gained connections to many other authors and PA’s. What originated as a hobby started to evolve into something more. She began having other authors contact her about what she could do to help them. It continued to snowball, pushing her to learn more about the amazing world that she had come to love so much.

Eventually, Cheryl realized that she wanted to make her PA work more than a hobby. She had already taken on multiple authors, and felt it was time for her to make her work official. She created a website, and everything continued to move forward. Today, Cheryl absolutely loves working with her many talented authors. The joy she feels when watching an author get excited over a new success is overwhelming. She’s amazingly gratified to know that she helped her authors take that next step!

ABOUT DAKOTA WILLINK

Creator & Content Designer 


​Dakota Willink is an Amazon International Bestselling Author who loves writing about alpha males who fall in love with sassy and independent females. She is a member of Romance Writers of America and a two-time Readers’ Favorite International Book Awards winner.

Dakota’s love affair with reading and writing began when she was in the sixth grade. Competitive by nature, she was determined to win a reading contest and blitzed through every Sweet Valley High book she could get her hands on. As a result, she discovered her love for words. Since then, she dreamed of one day writing her own book, but put her aspirations on hold to focus on family and a career that would pay the bills. However, her heart continued to be with fictional characters – whether they belonged to a favorite author or if they were just stories that she made up in her own head.  

In 2013, Dakota gathered enough courage to turn her dreams into a reality. In between playing chauffeur to two very busy teenagers and working her job during the day, Dakota began to put words on paper. By 2014, she gave up the security of a steady paycheck and began working on her first novel full-time.

Dakota often says she survived her first publishing with coffee and wine. She’s an unabashed Star Wars fanatic and still dreams of one day getting her letter from Hogwarts. She enjoys spending time with her super-supportive husband and two witty teenagers, her two Labrador Retrievers, and her spoiled rotten cat. During the summer months, she can often be found soaking up the sun on the Great Lakes with her family.

About Cheryl

How We Began

As an author, Dakota Willink was always on the lookout for new ways to promote her books. However, she was getting tired of paying high prices for ads that garnered little to no return on investment.  As a reader, she was beginning to feel numb toward book links that flooded her inbox and social media. Scrolling past social media posts and automatically hitting the delete button in her inbox became the norm. With that in mind, she thought it was safe to assume that readers were doing much of the same. She often thought that there had to be some other way for authors to reach readers.

Dakota liked the idea of a magazine, in both eBook and print, and decided to look more into it. She thought about reader interests, and about when and where they were most active. Author fan groups on Facebook came to mind first, so she asked one of her own fans why reader groups seemed to be their go-to place. The answer was simple – it’s a more personal way to get to know the author.

Taking those words to heart, she revisited her thoughts about creating a magazine. She felt it was important to make it unique with personal content, yet still have romance books at the core of the magazine. She also wanted it to be affordable for authors, no matter how thick or thin their wallet was. 

Dakota shared her idea with her Personal Assistant, Cheryl Maddox. Cheryl loved the idea and immediately jumped on board. Together, they went to work on making the magazine a reality. After months of working on content ideas, formatting, and design, Love and Lace InKorporated was created. 

About Dakota​​​​

                                             Creator & Content Designer                                  

                                  Dakota Willink is an Amazon

                                  International Bestselling Author

                                  who loves writing about alpha males who fall in love with sassy and independent females. She is a member of Romance Writers of America and a two-time Readers’ Favorite International Book Awards winner.

Dakota’s love affair with reading and writing began when she was in the sixth grade. Competitive by nature, she was determined to win a reading contest and blitzed through every Sweet Valley High book she could get her hands on. As a result, she discovered her love for words. Since then, she dreamed of one day writing her own book, but put her aspirations on hold to focus on family and a career that would pay the bills. However, her heart continued to be with fictional characters – whether they belonged to a favorite author or if they were just stories that she made up in her own head.  

In 2013, Dakota gathered enough courage to turn her dreams into a reality. In between playing chauffeur to two very busy teenagers and working her job during the day, Dakota began to put words on paper. By 2014, she gave up the security of a steady paycheck and began working on her first novel full-time.

Dakota often says she survived her first publishing with coffee and wine. She’s an unabashed Star Wars fanatic and still dreams of one day getting her letter from Hogwarts. She enjoys spending time with her super-supportive husband and two witty teenagers, her two Labrador Retrievers, and her spoiled rotten cat. During the summer months, she can often be found soaking up the sun on the Great Lakes with her family.